Marketing & Search Engine Optimization
For businesses who want to use Youtube, Google and Facebook to reach the right people at the right time.
Your Trusted Marketing Partner – Across Digital and Traditional Media
More than ever, you need to get in front of customers where they are: looking for answers on Google, scrolling on their phones, binge watching their favorite shows, and opening the newspaper. Maybe you’ve experimented with online advertising, but you weren’t sure what you were doing. Or maybe you’re working with an expensive, outsourced digital agency that says they’re in the Hudson Valley, but the people doing the work are interns, or live in some other country. You’ve come to the right place.
When you work with us, you’re working with the local owners of the company; not freelancers or interns. When you call our phone number, we pick up. You’ll run into us at Adams, MAC Fitness or at local events. We want to help local businesses succeed, and we’ve been doing it successfully for a long time.
We respect that every dollar you spend with us needs to get results. Because we’re a full-service agency, in a regular month, we might work together on a blog post, a new brochure, a billboard, and a Youtube video. More than that, we want to work with you to create a sustainable marketing machine that can grow with your business.
We create digital content and traditional print media that is fully optimized for your needs, targeted to the right people, and connected to your core business. We’ll continually be in contact as we test, develop and tweak your content and ads and provide reporting. And if you have questions, we will always answer your phone or emails.
Why do we call it a Marketing Partnership?
At Kingston Creative, we do things a little differently than other local marketing agencies and options in Kingston and the surrounding region.
When we work together, we see ourselves as your long-term partner. That means that instead of just chasing flashy, short-term results, we’re helping you build a sustainable marketing machine that will only get better over time.
Let’s Build a Marketing Partnership Together
Creative Work
New Content
Search Engine Optimization
Social Media Posts
Google Ads
Results
Google Analytics Tracking
Phone Calls
Google Business Listing Tracking
Search Engine Rankings
Tracked Leads/Sales
| Other Agencies | Kingston Creative | |
|---|---|---|
| Marketing is an… | Expense | Investment |
| We want to… | Constantly Upsell You | Build a Relationship |
| Our services are… | A la carte | All-Inclusive |
| Our work is to… | Create Your Collateral | Create Your Brand |
What does a Marketing Partnership include?
Preparation
Discovery
We will take stock of your existing digital presence, content and previous marketing efforts
Competitive Audit
What are you competitors and colleagues doing to attract the same customers? What opportunities are out there? A competitive audit answers these questions.
Interviews
Let’s have conversations about your business to find out what the most common questions your customers are asking and what your strengths and weaknesses are.
Technical Setup
95% of our customers come to us without any idea about their Google Analytics or other tracking capabilities. With some technical setup, we will make sure you can track and measure your marketing effectiveness over time.
Marketing Plan
We will produce a marketing plan that includes organic blog content, social media posts and Google Adwords, Facebook & Instagram Ads, and pre-roll video (if applicable).
Targeting
Geography
What area do you serve? Are you looking to strengthen your territory, or attract customers from somewhere new? This information helps guide our strategy.
Demographics
What are the common attributes of your current customers? Are there old assumptions that can be challenged, or new demographics to explore? By talking to you and your team, we can help decide what your target audience will be.
Content Creation
Blog content
We will craft two monthly high-quality blog posts about your niche that combine data, local geography and your expertise. We use a special formula for each post that has been proven to increase your site’s organic traffic by 200-300%.
Social media posts
We can dazzle your social media audience with custom-designed organic posts and targeted advertising that can either raise general awareness or drive targeted sales, depending on your business.
Google Ads
We create engaging Google ads, including on search pages, Google Local Services, display ads and Youtube pre-roll videos.
Linkbuilding
By using press releases, outreach and other search engine optimization techniques, we will increase the number of high-quality inbound links to your website to help you rank above the competition.
Traditional Display Advertising and Print Media
As needed, we will create beautiful materials for your company across billboards, newspaper advertising, brochures and direct mail.
Reporting & Optimization
Monthly Marketing Reports
Every month, we will show you the work that we did, what results it generated, and compare your organic search impressions, clicks and rankings to previous months.
Weekly calls to discuss content
We will be in regular contact to keep the content machine moving.
Optimization
We love the 80/20 rule: 80% of our results will come from 20% of our ideas. We’re always finding ways to double down on what’s working.
Partnership Structure
Engagement
3 Month Minimum Period
Investment
$3,000/mo.
(plus ad budget)
What clients are saying
They plugged in my data, conducted their own research and came up with a beautifully easy to digest graphic. Exactly what I asked for. Couldn’t recommend them more. Great folks doing great work.
Lisa B Kelley
The Shirt Factory
Kingston
Kingston creative is a superb company to work with. Their team’s work on our social media advertising project was innovative and highly engaging. They are professional, responsive and energetic. I highly recommend them.
Sharon Graff
Graff Law, LLC
Kingston
Alex and Fox are on the cutting edge of campaign strategy and data research and I highly recommend Kingston Creative to anyone in need marketing, graphic and website design, and/or campaign content creation. They were an indispensable member of our campaign team.
Mike Kavanagh
District Attorney Candidate
Ulster County
Frequently Asked Questions
How long does it take to get started?
Every marketing project takes 1-2 weeks to onboard. After that, we’re off to the races, creating content, optimizing ads and providing reporting to you. After the three months are up, we can re-evaluate what an appropriate level of monthly marketing is and come up with a sustainable plan that can pay for itself.
How much does it cost?
You will get the best results hiring us for a $3k/month retainer for a minimum of three months to build a marketing machine. After that, we will re-assess if a larger or smaller scope of work is necessary.
What if I don’t have a website?
In order for this to work, you definitely need a website that can grow with you as your business grows. We highly recommend working with us on a website + marketing package that saves you money and sets your business up for years of success.
How does search engine optimization work?
While the technical details are always evolving, search engine optimization has always centered around providing a great experience for your customers while showing expertise and providing value to your community. The best way to do that is by creating great content on your website that is worthy of getting shared on social media.
Why do you use WordPress?
If you are in a competitive market, you simply have to have WordPress. It’s the #1 website content management system for a reason; Google likes it the best, and it provides long-term flexibility for your business.
Do I need expensive videography?
No! In today’s world, the line between “professional” and user-created content is blurrier than ever. For most businesses, you’ll save money by having us make pre-roll videos using user-created and low-budget video, and using the savings on promoting the videos.
Ready to grow your business?
Fill out our contact form below to schedule your free marketing consultation. The sooner we can get started, the sooner we can help your business grow!