In the Hudson Valley this year, it’s felt like it’s impossible to get away from gypsy moths (also known as spongy moths). Seemingly overnight, they’ve popped up everywhere: in backyards, on street trees, and on everyone’s favorite hiking trails. We…
As part of our series on the most-Instagrammed Places in the Hudson Valley, we present Rhinebeck: known as “a town in Dutchess County.” It’s been home to a range of characters over the last 100 years, ranging from John Astor IV…
When we think about the Town of Esopus, NY 5 Hs come to mind: Hikes, History, the Hudson, and Headless Horseman. We pulled down a year’s worth of Instagram posts taken within the town, and did some data magic to…
Some people have mythical, trusted sherpas who can relay all of the details of different Hudson Valley hikes to them. For everyone else, there’s Google, which leads to Mike Todd and Hike the Hudson Valley. Going on a hike requires…
Kingston will always be the first capital of New York, but we decided to turn our gaze to the north and see what’s going on in New York’s fourth capital, Albany. We discovered that Instagram is very much an Albany…
This is our tenth entry in a series of articles about the Most-Instagrammed Places in the Hudson Valley and Catskills. We do these articles because we’re curious about what inspires and excites people in different local communities; looking at social…
There’s no end in sight for the popularity of craft brewing. Two thirds of Americans have an average of four alcoholic drinks a week. Instead of buying mass-produced beer, more and more people are flocking to the world of craft…
In today’s world, the act of pulling out your phone, taking a picture someplace, and posting it for your friends on Instagram is a significant action. It means in that moment, whatever you’re doing, in whichever place, is inspiring to…
Cider is an exploding industry in New York State; according to Governor Andrew Cuomo, the number of cideries tripled between 2014 and 2016. We counted 76 NYS cideries on the Cider Guide website, and many more are surely in the…
RESTAURANTS Diego’s Taqueria 38 John St(845) 338-2816Diego’s is the King Kong of the Kingston taco scene. They always have interesting specials and the owner is truly about that taco life: he has one tattooed on his leg. It’s hard to…
There’s a lot to discover in Dutchess County, even packed in with the strip malls of Route 9. One example is Wappingers Falls, which is a scrappy village of 5,500 people in a square mile of real estate between Poughkeepsie…
We admit: as a creative agency, we live in a Hudson Valley marketing bubble. But 80 miles away, there’s another region that ALSO has farm-to-table restaurants, creative businesses, environmentally-innovative products, swimming holes and hiking spots. It’s called the Berkshires, and…
Jimmy Fallon. Now that we got that out of the way, there are lots of other things to talk about in Saugerties. After crunching a year’s worth of social media data (from parts of 2015 and 2016), we’ve compiled the…
Social media influencers are everywhere, both in the Hudson Valley and in your news feed. We interviewed 12 local ones, and learned how they’re using storytelling, original content and authenticity to make a name for themselves while having a real-world…
“A decade later, the mystique lingers; the name still draws. Even now, superannuated hippies and flower children, Rolfers, rockers and runaways, bikers, down‐and‐out “skidders,” artists, curiosityseekers and day‐trippers still find some need to make their way to the Ulster County,…
As a creative marketing agency, we use huge amounts of social media and search data every day to do the best possible branding, marketing and website design projects for our clients. It makes creative projects that much more effective. One treasure…
Millennials mean business: they’re the largest generation, have the fastest-rising spending power, and have no problem recommending things to their friends. One of their favorite methods of communication is Instagram, where they make up over 50% of the total users and…
Winters in the Hudson Valley can be brutal, but we’re going to show you ten ways to cope. The days are short, and the nights are dark, and full of terror. Studies link the cold weather and lack of sunlight…