Brand Identity & Graphic Design
For businesses who need a strong visual identity.
Your Brand Tells Your Story and Shows Your Values
Branding is a fundamental building block for businesses, organizations and campaigns of any size, in any field. If your brand is strong, then you can make an impact on more people, be seen as a leader in your field, and have your customers or supporters become loyal advocates for you. It makes your time and effort translate into more success, and opens doors for you.
Our job is to explore your brand, distill it into its critical elements, and shape it so you’re positioned to do well. We will enable you to look polished and consistent everywhere: your logo, place of business, signage, product packaging, menus, website, print ads and more.
What does a Branding Package include?
Research & Mood Boarding
Interview
What are your values? In the good old days, it was called the elevator speech, and you had 30 seconds to explain what your business does and why it’s important. Today, it’s down to about six seconds. We’ll sift through everything about you: your motivations, passions, background story, products and services, and distill it down to six seconds that can start a conversation with a customer.
Brand Audit
What (if any) existing brand markers do you have? What similar businesses, or businesses in other fields, have visual elements that you like or dislike? Even if you don’t know off the top of your head, we’ll ask the right questions to end up with useful information for moving forward.
Mood board
We love using a mood board exercise to start a branding project. What are the words, ideas, objects, and even colors that define you? Is your brand rugged and earthy like a Catskills mountaintop, or laid back like a California sunset? The result is a style guide that can inform design decisions ranging from how you’ll decorate your space to what kinds of photos you should post on Instagram.
Logo & Visual Identity
Logo Mark
Have you ever heard someone say that they can’t remember names, but they do remember faces? That’s why a great logo can be so powerful; it has more staying power than a name alone. We’re well-versed in the Gestalt principles of design, meaning that our logos are timeless, readable and effective.
Style guide
A logo is a file that sits on your hard drive, but the style guide is what will bring your brand to life. We will produce a document that explains the proper use of your logo, fonts and typefaces, and other vibes-based markers of brand consistency like voice and aesthetic.
Ways of Bringing Your Brand to Life
Signage design
One of the most iconic ways for people to see your logo is through signage outside of your business. We’ll work with the signage company of your choice to create a stunning sign that shows off your new logo while remaining compliant with local laws.
Business Cards
“Look at that subtle off-white coloring. The tasteful thickness of it. Oh my God, it even has a watermark…” if business cards are a big part of your business, we can design stunning cards that will stand out, even next to Paul Allen’s card.
Letterhead/Invoice Design
If you’re sending mail the old-fashioned way, we can make sure that your logo and brand fonts will shine at the top of every page.
Templates for Canva or Mailchimp
Many companies use tools like Canva and Mailchimp. To save your team time and future effort, we can set up social media and newsletter templates that integrate your brand identity.
Other fun stuff
T-shirts, brochures, direct mail pieces and many more pieces of collateral can also be great vehicles for your brand.
Pricing & Timeline
Timeline
One Month
Investment
$6,000
What clients are saying
They are an extremely thoughtful team, and took into consideration all the things we had in mind, and were able to help us when we had nothing in mind!
Kelly Polston
Redwood Bar & Restaurant
Kingston
They were very collaborative with us on our design goals and parameters, taking our feedback and suggestions and artfully turning them into a final product after several design iterations. We and our customers love the logo and effect of the final product!
Patrick Clancy
Great Life Brewing
Kingston
Loved working with them on our branding and website for The Studio @ Beacon.
Laura Leigh Abbey
The Studio @ Beacon
Beacon
Brand Identity & Graphic Design
Process
Research & Mood Boarding (Week 1)
Even if you have no idea about how branding works, our proven process will end up with a result that you and your customers will love. We’ll begin with an interview to explore your values, business motivations, passions, and background story. Then, we’ll look at any existing brand markers, collateral that you may already have, and take stock of your competition’s brand identity. The result will be a vital “mood board” exercise, featuring words, ideas, objects, and colors that will guide the real decisions about logos, fonts, iconography and colors that we’ll soon be making.
Logo & Identity (Weeks 2-3)
After we discuss the mood board exercise, we’ll get to work on a logo mark and style guide. Thanks to the mood board exercise, we’ll have a clear idea about the look, feel and values that your logo needs to convey. We’ll also put together a style guide that defines the fonts, colors and other visual elements that you can integrate into your future printed materials, website(s) or other extensions of your brand.
Collateral (Week 4)
Depending on your specific needs, we can then get your brand out into the real and/or digital world with collateral like signage, printed pieces, business cards, letterhead, templates for Canva or Mailchimp, t-shirts, and more.
Frequently Asked Questions
Why do you offer branding and graphic design?
By listening to our clients and understanding what will resonate with their target audience, we can create a visual identity that will translate across a logo, signage, business cards, a Facebook banner image, and even the interior design of your space.
What are the common dynamics of a Hudson Valley branding project?
We’re physically based in Kingston, NY, but we can work with clients anywhere. People in the Hudson Valley seem to value nature quite a bit, and there’s also an element of pluckiness that we’re just as important and can do anything as well as people anywhere in the world. Those qualities seep into visual design.
How do we start a branding project?
We love using a mood board exercise to start a branding project. What are the words, ideas, objects, and even colors that define you? Is your brand rugged and earthy like a Catskills mountaintop, or laid back like a California sunset? The result is a style guide that can inform design decisions ranging from how you’ll decorate your space to what kinds of photos you should post on Instagram.
What kinds of branding deliverables can we create?
Our approach to branding means we can deliver things like: logos, style guide, signage design, business cards, tagline, brand voice
Ready to define your brand?
Let’s start the conversation: enter your contact details and we’ll schedule a phone call to chat about your needs. Once you decide you’re ready to proceed, we’ll reserve your spot on our schedule and get to work.