Services
Branding
Positioned at the intersection of community growth and industrial development, UCIDA has the unique opportunity to guide the region toward a prosperous future. To fulfill this mission, effective communication with the public is essential, and that starts with a strong, cohesive brand identity. This project involved crafting a flexible, adaptable logo design that serves as the foundation of UCIDA’s visual identity. The new logo is accompanied by a comprehensive suite of branding tools, including custom typography and a cohesive color palette. The new brand reflects UCIDA’s long-term commitment to fostering economic growth and emphasizes its role as a driving force for positive change in the Hudson Valley.
