The Studio @Beacon is a fitness studio located on Main Street in Beacon that provides a mashup of high-intensity spin classes, bruising boxing workouts and delicious smoothies.
It’s the brainchild of Laura Leigh and Samantha Abby, a couple that work as a writer and producer, respectively, who wanted to create an approachable, positive fitness space that would push people to new heights without being intimidating.
Logo and Brand Identity
The brand identity was a valuable input for The Studio’s interior design project with Hudson Design, as they were able to use the signature mint color to create lots of visual interest.
We made sure the logo and colors would look great on shirts, bikes, social media, their website, and anywhere else it could be used.
Our identity work also included iconography that represents their core offerings of Rumble, Ride and Smoothies.
Signage
We studied the architectural details of the building, the surrounding streetscape on Main Street, and Beacon’s signage code before creating a visual, 1:1 preview of how our signage would look. We collaborated with the experts at Timely Signs, who carried out our design perfectly.
Responsive Website Design and Development
After creating the brand identity, we set off to create a website that would integrate with the Mindbody booking software that the Abbys were planning on using.
After listening to their needs and studying contemporary websites, we create a sitemap, which is an outline of the hierarchy of all of the pages on the site, and a wireframe, which is a visual preview of how the site would be designed.
