New York Energy Alliance is a grassroots organization focused on increasing energy affordability and reliability for New Yorkers while supporting upstate farmers. First, we completed a logo and branding package that evokes a classic labor union look, signaling the group’s affinity for supporting the rank and file of the energy and farming industries. Secondly, we built a custom WordPress site that is built to make it easy to share professional-looking articles and reports, several of which have gone viral already. The site also has a clear call to action sign up for a mailing list, which has grown exponentially with each article published.
