In 2023, Mike Kavanagh ran for Ulster County’s District Attorney. After we built a campaign website that would serve as a hub for blog posts, volunteer recruitment and hundreds of donations, we managed a months-long social media campaign. As the candidate went on the media circuit, we were able to repurpose dozens of interview videos into 30-second long clips with subtitles. We also made dozens more “quote cards” for use on Instagram and Facebook, as well as standardized endorsement graphics. This content was then targeted precisely at a list of likely voters with clear calls to action to learn more, donate or volunteer.
Social Media Graphics and Print Collateral
