The prominent Kingston Block & Masonry already had many design awards and certifications, and its patented cement had been successfully used in many projects, including the new Yankee Stadium, making it marketable as a regionally-focused sustainable project. However, under new ownership, the business needed assistance in steering in its own direction and building trust to drive growth with architects and decision-makers. In addition to building a new WordPress website that set the company off on its own trajectory, we applied a refreshed aesthetic to brand markers like trucks, brick sample boxes, business cards and more.
