Overview
Gateway Community Industries is an unsung not-for-profit organization that has a major positive impact on Ulster and Dutchess Counties. They were founded in 1956, and provide residential, therapeutic, rehabilitative and vocational opportunities for local people with mental and/or physical disabilities.
They have two offices spaces in Kingston and manage a number of residential properties throughout the Hudson Valley, and also serve a number of businesses and organizations through their commercial cleaning and catering businesses.
Opportunity
Content
In addition to reshuffling content from the existing website and brochures, we used stakeholder interviews to create new content, with an emphasis on easy-to-read visuals that show the impact of different services. For the services of commercial cleaning and catering, we wrote content and used local search engine optimization tactics to ensure that people who are looking for those specific things can get directly to the pages, without having to know to visit the main Gateway homepage first. Today, prospective clients who have never heard of Gateway are seeing the services when they search for terms like “hudson valley commercial cleaning” or “caterer near me.”