Redwood was a new restaurant in uptown Kingston and needed a logo that communicates the quality and value of its brand. We came up with a color palette that was warm and friendly, while also being clean and classic to match the California vibe of the restaurant.
In our pursuit to create a logo that evoked all the emotions we were aiming for, we decided on a hand-drawn, custom illustration of a Redwood tree which we created in-house. From this tree, a logo was born.
Signage + Marketing Collateral + Illustration
The rest of our branding adventure cascaded off of this logo. For Redwood we created a brand message (slogan), business cards, menus and signage. The kids menu was a treat for us because we designed it to be a coloring page with custom, in-house illustration – fun for kids and adults!