Responsive Web Design
NYC Music Services has been providing professional music preparation services since 2007. Led by Philip Rothman in New York City, most of the company’s business was coming from its website, which was ranking well in a competitive niche, but had an outdated appearance and confusing user experience. We designed and built a new, responsive website that showed the full breadth of NYCMS’ value proposition, supported by engaging case studies and music resources for their audience. We also integrated conversion goal tracking in Google Analytics, so NYCMS could finally see which kinds of traffic were turning into new leads.