Hike the Hudson Valley is a website that was created in 2010 by Mike Todd, a family man and IBMer who lives in the Hudson Valley. He found that when he wanted to go hiking in the Hudson Valley’s many trails and parks, it was hard to piece together the information that he needed to get started; where to park, pictures of what to expect, maps, seasonal updates, and updates from commenters about things to look out for.

He launched a website that had 25 trail guides, and since then, has added over 50 more. The information has been accessed millions of times by both locals exploring their area and out-of-towners planning a new experience. If you’ve ever Googled things like “where to park at Sam’s Point” or “best hikes in dutchess county,” you’ve probably gotten the answers from Mike’s site, for free.

In 2017, we collaborated with Mike to produce a successful Kickstarter campaign where we designed t-shirts and hoodies for the site’s fans.

In 2018, we used some of the same design sensibility to rebuild Mike’s site. Some of the features include:

A hike finder that allows users to sort by hike name, scenery, difficulty, distance, and highlights.

Hike page design that lets the content shine

Content marketing capabilities with a well-integrated blog and calls to action to subscribe to a newsletter